Kohaku Creative Studio
琥珀クリエイティブスタジオ
琥珀創意設計所

Kohaku Creative Studio is a Hong Kong–based creative studio dedicated to visual identity, graphic design, and cultural direction across branding, editorial, photography, and digital media. The studio operates within a restrained visual philosophy, where clarity, proportion, and structure are treated as the foundation of communication rather than stylistic choice.

Its practice is grounded in the reinterpretation of tradition. Rather than treating heritage as static reference, the studio approaches it as an active language—something that can be re-read, restructured, and extended into contemporary form. Through this process, design becomes a way of continuing cultural memory, translating enduring ideas into visual systems that remain legible across time while adapting to present contexts.

The studio does not seek visual excess or unnecessary expression. Instead, it works through reduction, precision, and alignment, allowing meaning to surface through composition, rhythm, and spatial balance. Each project is developed as a system rather than an isolated object, ensuring coherence between concept, structure, and application across different media.

Photography is treated as an extension of this same discipline. It is not used to dramatize, but to observe. Light, surface, and distance are carefully considered in order to capture moments without forcing them. The camera becomes a quiet instrument for recording what already exists, allowing transient conditions—gesture, atmosphere, reflection—to settle into a form that can be revisited.

Across its work, the studio keeps a measured distance—neither assertive nor attached to stylistic labels. Through sustained construction over time, an enduring order and disposition take form on their own.

琥珀創意設計所(Kohaku Creative Studio)為香港的創意設計工作室,工作涵蓋品牌識別、平面設計、攝影,以及以文化為核心的跨媒體創作。其工作建立於克制、清晰與結構之上,以不依賴裝飾的方式處理視覺,讓設計回到溝通與秩序本身。

面對傳統,工作室不以複製為目的,而是重新閱讀、再行構築。文化被視為仍可延續的語法——自既有的美學與思想中取出核心結構,再以當代方法重新組織,使其持續被使用與理解,而非僅作為象徵被保存。設計因此是一項延續的工作,不是一次性的表態。

視覺語言來自判斷與取捨,而非堆疊。藉由比例、字體的秩序與空間的安排,資訊被整理為具有節奏的結構;觀看於是成為一種清楚的閱讀,而非被消耗的刺激。

攝影是觀察的延伸。鏡頭所留的不是戲劇,而是現實中短暫而細微的變化——光、材質與空間彼此的關係構成主要的語言,使片刻在時間裡停住,影像因而帶著安靜而持久的回望。

整體實踐維持著恰當的距離:不張揚,也不依附風格的標籤。在長期的構築之中,秩序與態度自然成形,並得以延續。

Sheridan Lee

木子

Co-founder & Account Director

Sheridan Lee is responsible for client communication, production coordination, and project development across photography and visual-based work. His role sits between clients and production, ensuring that requirements are translated into clear, executable structures while maintaining consistency in output. He works across briefing, scheduling, and on-site coordination, supporting the full lifecycle of visual projects from concept alignment to final delivery.

Sheridan Lee 專注於攝影製作、專案統籌與對外溝通,主要負責客戶對接、需求整理與製作流程協調。在專案中負責將不同層面的需求轉化為可執行的製作結構,確保溝通一致與執行穩定。工作涵蓋前期提案整理、拍攝現場協調與後期進度管理,串連整體視覺製作流程,使概念能在實務中穩定落地。

於琥珀創意設計所負責攝影相關製作統籌、客戶溝通與專案管理工作。

hi.s@kohakucreative.com

Naldo Wong

廿一由八

Co-founder & Creative Director

Naldo Wong works across visual identity, typography, and editorial systems, focusing on building structured yet restrained design languages. His practice is centered on developing coherent visual systems that respond to both cultural context and contemporary usage, balancing clarity of communication with layered visual structure. The work spans branding, layout systems, and long-form visual narratives, with attention to proportion, rhythm, and typographic discipline.

At Kohaku Creative Studio, he is responsible for internal design direction and overall visual system development, including brand identity, art direction, and conceptual framework building across projects. The role emphasizes maintaining coherence between concept and execution while shaping the visual language used throughout different media.

Naldo Wong 為平面設計師與創意總監,工作範圍涵蓋品牌識別、字體設計與編輯系統建構,著重建立具有結構性與節制感的視覺語言。設計實踐關注文化脈絡與當代應用之間的關係,在清晰傳達與多層次視覺結構之間取得平衡。工作內容包含品牌設計、版面系統與長篇視覺敘事,並重視比例、節奏與字體秩序。

於琥珀創意設計所主要負責內部設計方向與整體視覺系統建構,包含品牌識別、藝術指導與各專案概念框架建立,使設計概念與實際輸出保持一致性,並延伸至不同媒介的視覺語言整合。

hi.n@kohakucreative.com